The increasing competitiveness of the financial services market means that businesses must manage products for optimum growth and differentiate their product propositions to succeed. ‘Product Management and Development Master Class’ is to enable participants to keep ahead of the competition, it is important that new products are developed to meet new markets and embrace new technology.

A structured approach to developing new products and managing the existing product portfolio is key to a successful strategy.


Product management

  • Key factors when managing products today
  • Tools for increased revenue growth
  • Using customers and stakeholders as partners in growth
  • The key role of brand and strategy
  • Social Media: Challenges and Opportunities for Product Managers and Marketers
  • The key characteristics of SME and Retail products
  • Effective pricing strategy
  • Social Media Marketing Product Management
  • Effectively manage a product portfolio for optimum growth
  • Embrace new technology and advances to gain the edge
  • Confidently develop the winning product strategy

New Product Development

  • A process for new product development
  • Making the customer the heart of product Development
  • Assessment of the market and competition
  • Business strategy fit
  • Role of Retail products in banking industry
  • Innovation in Retail banking products
  • Six tactics for developing banking products
  • Market Insights for Innovation and Design
  • Product Pricing & Delivery Channel Rewards
  • Risk & Fraud in Product Development
  • Product Marketing & Communications
  • Product Evolution: Looking into The Future


  • Product development manager
  • Product manager
  • Senior marketing managers
  • Heads of marketing
  • Research analysts
  • Product Sales/Business Development
  • Bancassurance/Distribution Management
  • Retail/Personal/Consumer Banking
  • Wealth Management

  • Heads of business units
  • Strategy personnel
  • Heads of channel
  • Distribution managers
  • Product Development/Product Innovation
  • Product Project Team
  • Product Portfolio Management
  • Product Risk/Product Review
  • Product Marketing/Channel Marketing/Retail Strategy

“The training was very well organized. The content was very relevant to my role. The interactive discussion was encouraged and the trainer was also very knowledgeable of the subject matter. I would recommend this training to all who are involved at some stage of retail banking product development.”
“I would like to recommend the marketing teams as well for this training. It was indeed a time well spent and a memorable experience.”
“It was an extraordinary training methodology and a multidisciplinary approach, as well as a clear and strong content structure that focused on core Retail banking. The training methodology helped participants to realize a deeper knowledge of Product Management and Development.”

Our Upcoming Trainings

SME Banking Masterclass
SME Banking Masterclass
Asset & Liability Management
Asset & Liability Management
Digital Banking Leadership
Digital Banking Leadership
Product Management and Development for Retail Banks
Product Management and Development for Retail Banks

Our Happy Clients