This training program is designed to develop the analytical skills needed for an effective Analytics & Insights implementation program.

In this programme, participants will recognize the importance of business analytics and understand how to create a profitable business analytics project. Specifically, participants will acquire knowledge about predictive modeling, segmentation methods, deploying effective customers scoring and profiling models, and perform valuable customer churn programmes to limit defection.

Participants will develop their analytical competencies and in particular learn how to implement an appropriate method of market segmentation – effectively analyzing unstructured data with text mining. Analytical concepts, methods, tools, software and statistical techniques will enhance analyst’s skills, enabling them to contribute to higher profitability and economic value creation for their organization.


  • Integrate Analytics into a broader Big Data project
  • Understand how to use Analytics for better accuracy in decision making
  • Create value using insights and knowledge gained from customers and other relevant
  • Databases
  • Understand methods & processes used to implement an effective Analytics-based project
  • Perform a successful Business Analytics campaign by:
  • Developing a better knowledge of the market and its structure
  • Implementing an effective cross selling campaign
  • Creating a valid predictive project which leads to higher profitability
  • A good understanding of the basic statistical Analytics concepts
  • Ability to use Analytic software appropriately and to maximum effect
  • Implement profitable segmentation and predictive models, based on effective analytical techniques


This program is designed for executives, managers and directors from:

  • Product Design and Development
  • Business & Data Analysis
  • Marketing
  • Loyality / Retention
  • Customer Management
  • Customer Communications
  • Customer Engagements
  • PR
  • CRM
  • Sales and Channel Management

Our Upcoming Trainings

SME Banking Masterclass
SME Banking Masterclass
Asset & Liability Management
Asset & Liability Management
Digital Banking Leadership
Digital Banking Leadership
Product Management and Development for Retail Banks
Product Management and Development for Retail Banks

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