Product Management and Development for Banking Masterclass
We provide platform for Public training, In-house, to all clients and individual who seek to learn and educate.
Course Overview
The increasing competitiveness of the financial services market means that businesses must manage products for optimum growth and differentiate their product propositions to succeed. ‘Product Management and Development Master Class’ is to enable participants to keep ahead of the competition, it is important that new products are developed to meet new markets and embrace new technology.
A structured approach to developing new products and managing the existing product portfolio is key to a successful strategy.
BENEFITS OF ATTENDING
- Product management
- Key factors when managing products today
- Tools for increased revenue growth
- Using customers and stakeholders as partners in growth
- The key role of brand and strategy
- Social Media: Challenges and Opportunities for Product Managers and Marketers
- The key characteristics of SME and Retail products
- Effective pricing strategy
- Social Media Marketing Product Management
- Effectively manage a product portfolio for optimum growth
- Embrace new technology and advances to gain the edge
- Confidently develop the winning product strategy
- New Product Development
- A process for new product development
- Making the customer the heart of product Development
- Assessment of the market and competition
- Business strategy fit
- Role of Retail products in banking industry
- Innovation in Retail banking products
- Six tactics for developing banking products
- Market Insights for Innovation and Design
- Product Pricing & Delivery Channel Rewards
- Risk & Fraud in Product Development
- Product Marketing & Communications
- Product Evolution: Looking into The Future
WHO SHOULD ATTEND
- Product development manager
- Product manager
- Senior marketing managers
- Heads of marketing
- Research analysts
- Product Sales/Business Development
IN-HOUSE
Our Tailored Learning Offering
Do you have five or more people interested in attending this course? Do you want to tailor it to meet your company’s exact requirements? If you’d like to do either of these, we can bring this course to your company’s office by offering our classroom program or LIVE Online. You could even save up to 50% on the cost of sending delegates to a public course and dramatically increase your ROI.
Top Quality
From the Boardroom to the front line, we can deliver engaging, multi-faceted learning programmes that will nurture the skills needed to fast-track development and enable teams to flourish.
Best Way
We combine the right blend of formal, informal, online and classroom techniques to increase your employees’ knowledge retention, drive collaboration, and create social learning communities.