Branding and Customer Engagement in Telecom
We provide platform for Public training, In-house, to all clients and individual who seek to learn and educate.
Course Overview
Mapping customer journeys and touchpoints by segment is the starting point for developing an effective customer engagement program to deliver brand promises. Objectives and metrics should be set for different types of engagement opportunities such as raising awareness during customer’s initial research phase, increasing engagement and purchase intent during the consideration phase, maximizing conversion during the decision phase, and enhancing customer experience, satisfaction and advocacy during life time. Best in class companies are increasingly using a range of digital media to engage with customers due to changing consumer habits and the growing spending power and influence of millennials. Investing in digital marketing capabilities and making necessary organization changes is necessary for companies to fully capitalize on the power of digital platforms.
BENEFITS OF ATTENDING
- Assess effectiveness and relevance of telecoms providers’ current approaches to branding and customer engagement
- Articulate key branding concepts and brand equity models
- Define brand positioning and take into consideration of competitive dynamics in the market
- Evaluate branding options for new products and services
- Outline the key components of customer lifecycles, customer buying cycles, customer journeys and customer touch points
- Design segmented customer engagement programs with clear objectives and metrics, targeted messages and appropriate communication channels
- Develop integrated marketing communication
- Recognize necessary organizational changes and investment to increase company’s digital marketing capabilities
- Identify key performance indicators for effective branding and customer engagement
WHO SHOULD ATTEND
- Product Design and Development
- Branding
- Marketing
- Loyality / Retention
- Customer Management
- Customer Communications
IN-HOUSE
Our Tailored Learning Offering
Do you have five or more people interested in attending this course? Do you want to tailor it to meet your company’s exact requirements? If you’d like to do either of these, we can bring this course to your company’s office by offering our classroom program or LIVE Online. You could even save up to 50% on the cost of sending delegates to a public course and dramatically increase your ROI.
Top Quality
From the Boardroom to the front line, we can deliver engaging, multi-faceted learning programmes that will nurture the skills needed to fast-track development and enable teams to flourish.
Best Way
We combine the right blend of formal, informal, online and classroom techniques to increase your employees’ knowledge retention, drive collaboration, and create social learning communities.
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Sustainable Relationship with BIZENIUS
“It is always a pleasure to work with BIZENIUS. We have been partnering with BIZENIUS since 2016 and we see improvements with each session. The courses are highly Interactive, and their lecturer’s makes it easy to understand the materials. We look forward to working with BIZENIUS on a variety of courses. We are happy with the way this relationship has evolved.”
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“BIZENIUS organized NEBOSH Oil and Gas Certificate for us. The sessions in the preparatory training were well complimented with real life case studies and practical examples. We enjoyed the 5 days training session leading up to the examination. Everything was organized with meticulous details to ensure a great learning experience and success at the examination. Thank you.”
Relevant and Well Organized.
“The training was very well organized. The content was very relevant to my role. The interactive discussion was encouraged, and the trainer was also very knowledgeable of the subject matter. I would recommend this training to all who are involved at some stage of Risk, ICAAP or ILAAP.”
