Advance Digital Marketing, Product Management & AI, ML, and Big Data Masterclass
We provide platform for Public training, In-house, to all clients and individual who seek to learn and educate.
Course Overview
The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels. AI and machine learning are making the customer experience more personalized and contextual than ever before. There is a great deal of discussion of the potential value of artificial intelligence, machine learning and robotics in banking. The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication.
ROI: Learners in this Specialization will use their acquired knowledge to analyse problems and propose actions in real-world situations. In the capstone project, the learners will be asked to develop a digital transformation strategy for a real-world financial service company.
BENEFITS OF ATTENDING
- Pandemic Marketing Strategy
- Optimizing Your Digital Assets
- Understand digital marketing and its disruption of the traditional marketing mix
- Be aware of the online consumer journey and how to effectively target your customers
- Understand the role of the core digital marketing channels
- COVID-19 communications and marketing messages strategy
- Set clear objectives for the different digital marketing channels
- Understand how to write a digital marketing plan
- Post-COVID retail banking recommendation
- Proactive Strategies to handle pandemic for Digital Marketers in Retail Banks
- Analytics, big data and artificial intelligence create value in financial institutions
- Optimizing Retail baking to handle COVID 19
- New Product Management and development to manage the pandemic
- COVID-19 Shifts Marketing Priorities
- Core Big Data and Machine Learning concepts
- Create a Dynamic AI Ecosystem by Selected Applications of Machine Learning
- Key aspects of a successful Big Data Strategy
- Application of Data Science across Financial Services
- Implementation Roadmaps and Contingency Plans
- Learn valuation techniques for financial institutions using advanced data science
- Develop an organisational strategy to use big data for financial tasks
- Applying machine learning in practice
- Apply AI in Turning Data into Client Facing Value
- Application of AI , ML and Big data to boost your marketing
WHO SHOULD ATTEND
- Strategy and Marketing Heads
- Payment Gateway Heads/ Managers
- Heads of Marketing
- Research Analysts/ Managers
- Product Sales/Business Development Managers
- Bancassurance/Distribution Management
- Digital Banking
- Strategy and Marketing Heads
- Payment Gateway Heads/ Managers
- Heads of Marketing
- Research Analysts/ Managers
- Product Sales/Business Development Managers
- Bancassurance/Distribution Management
- Retail Banking Team
- Product Departmental & Management
- Digital & Electronic Channel Managers
- Project Managers
- Specialists and Business Unit leaders
- Mobile Banking Team
- Business Intelligence Officers
- Data Officers
- Financial Analysts
- Marketing Managers
- Operations Managers
- Omni Channel
- IT professionals
- Business Analysts
- Data Analytics Consultants
- Product Managers
- Data Scientists/ Engineers
- Business Consultants
- Strategy and Marketing Team
- Channel Units- Retail
- Personal/Consumer/Corporate
- Business Development Managers
- Distribution Managers
- Product Portfolio Managers
- Product Risk/Product Review Managers
- Information Security Officers
IN-HOUSE
Our Tailored Learning Offering
Do you have five or more people interested in attending this course? Do you want to tailor it to meet your company’s exact requirements? If you’d like to do either of these, we can bring this course to your company’s office by offering our classroom program or LIVE Online. You could even save up to 50% on the cost of sending delegates to a public course and dramatically increase your ROI.
Top Quality
From the Boardroom to the front line, we can deliver engaging, multi-faceted learning programmes that will nurture the skills needed to fast-track development and enable teams to flourish.
Best Way
We combine the right blend of formal, informal, online and classroom techniques to increase your employees’ knowledge retention, drive collaboration, and create social learning communities.
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Trusted Clients
Amazing Experience
"We worked with BIZENIUS for our Fresh Graduates Program thru one of our clients. I must say that they are simply amazing. At each step of the sessions, Knowledge Transfer and Practical Learning were emphasized upon, with daily evaluations to verify learning. Happy to say that we are so happy that our partners chose BIZENIUS to deliver this critical session for us. Looking to work together in future."
Sustainable Relationship with BIZENIUS
“It is always a pleasure to work with BIZENIUS. We have been partnering with BIZENIUS since 2016 and we see improvements with each session. The courses are highly Interactive, and their lecturer’s makes it easy to understand the materials. We look forward to working with BIZENIUS on a variety of courses. We are happy with the way this relationship has evolved.”
Practical Approach, Hand on Learning.
“BIZENIUS organized NEBOSH Oil and Gas Certificate for us. The sessions in the preparatory training were well complimented with real life case studies and practical examples. We enjoyed the 5 days training session leading up to the examination. Everything was organized with meticulous details to ensure a great learning experience and success at the examination. Thank you.”
Relevant and Well Organized.
“The training was very well organized. The content was very relevant to my role. The interactive discussion was encouraged, and the trainer was also very knowledgeable of the subject matter. I would recommend this training to all who are involved at some stage of Risk, ICAAP or ILAAP.”
