Digital Product Development & AI-Powered Marketing Masterclass
We provide platform for Public training, In-house, to all clients and individual who seek to learn and educate.
Course Overview
The increasing competitiveness of the financial services market means that businesses must manage its Digital Products for optimum growth and differentiate their product propositions to succeed. Unveil the transformative potential of Artificial Intelligence as it reshapes the heart and soul of modern marketing. ‘Digital Product Development & AI-Powered Marketing Masterclass’ is to enable participants to keep ahead of the competition, it is important that new products are developed to meet new digital markets and embrace new technology.
This practical and hands-on digital product management and development course covers key aspects of digital product, AI Powered Marketing, showing you how to integrate and reach customers and grow revenues. We will explore key definitions, benefits, use cases and finally a step-by-step guide for integrating AI into your next marketing campaign. This program provides delegates with the skills and marketing savvy they need to identify, engage, and develop successful relationships with customers in today’s digital environment.
BENEFITS OF ATTENDING
- The impact of digital on customer behaviours
- Digital Tools for Developing Innovative New Products
- Effective pricing strategy & Pricing controls
- Design a Customer Relationship Management and Information-Based Marketing strategy
- Case studies, Latest Technology Innovations and Digital Banking trends
- Digital Tools for Effectively Distributing Your Products
- Retail Banking focuses post crises
- Digital Tools for Setting the Right Prices for Your Products
- Distinguish the difference between Multi-channel or Omni-channel
- Increasing Customer Lifetime Value through Exceptional Digital Experiences
- Digital Tools for Persuading Customers to Buy Your Products
- Become familiar with Artificial Intelligence and its applications
- Understand the steps involved in introducing AI into your marketing strategy
- Develop an action plan to implement AI in your own marketing efforts.
- Develop assets for awareness campaigns using Generative AI
- Explain core concepts of multi-channel marketing and digital marketing strategies
- Construct a digital marketing strategy to achieve organizational goals
- Monitor, evaluate and iterate traffic-building activities for marketers.
- Risk Management in E-Banking
- Innovation in E-Banking: Products & Product Development Life Cycle
WHO SHOULD ATTEND
- Product Development
- Product Innovation
- Product Project Team
- Product Portfolio Management
- Product Risk/Product Review
- Marketing/Channel
- Marketing/Retail Strategy
- Head of Investigation
- Information Technology
- Head of Automation
- Head of Client Solutions
- Retail Banker
- Sales and Service
- Head Of Business and Strategy
- Group Head, Digital Marketing
- Business Development Manager
- Growth Manager- Virtual Banking
- Mobile Channels Manager
- Digital Financial Services
- Head of Channels
- Head of Alternative Channels
- Head of Consumer
- Head of Private
- Head of Business Banking
- Head of Retail banking
IN-HOUSE
Our Tailored Learning Offering
Do you have five or more people interested in attending this course? Do you want to tailor it to meet your company’s exact requirements? If you’d like to do either of these, we can bring this course to your company’s office by offering our classroom program or LIVE Online. You could even save up to 50% on the cost of sending delegates to a public course and dramatically increase your ROI.
Top Quality
From the Boardroom to the front line, we can deliver engaging, multi-faceted learning programmes that will nurture the skills needed to fast-track development and enable teams to flourish.
Best Way
We combine the right blend of formal, informal, online and classroom techniques to increase your employees’ knowledge retention, drive collaboration, and create social learning communities.
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Trusted Clients
Amazing Experience
"We worked with BIZENIUS for our Fresh Graduates Program thru one of our clients. I must say that they are simply amazing. At each step of the sessions, Knowledge Transfer and Practical Learning were emphasized upon, with daily evaluations to verify learning. Happy to say that we are so happy that our partners chose BIZENIUS to deliver this critical session for us. Looking to work together in future."
Sustainable Relationship with BIZENIUS
“It is always a pleasure to work with BIZENIUS. We have been partnering with BIZENIUS since 2016 and we see improvements with each session. The courses are highly Interactive, and their lecturer’s makes it easy to understand the materials. We look forward to working with BIZENIUS on a variety of courses. We are happy with the way this relationship has evolved.”
Practical Approach, Hand on Learning.
“BIZENIUS organized NEBOSH Oil and Gas Certificate for us. The sessions in the preparatory training were well complimented with real life case studies and practical examples. We enjoyed the 5 days training session leading up to the examination. Everything was organized with meticulous details to ensure a great learning experience and success at the examination. Thank you.”
Relevant and Well Organized.
“The training was very well organized. The content was very relevant to my role. The interactive discussion was encouraged, and the trainer was also very knowledgeable of the subject matter. I would recommend this training to all who are involved at some stage of Risk, ICAAP or ILAAP.”
