Mastering Innovation and Product Management with Sales & Marketing Masterclass
We provide platform for Public training, In-house, to all clients and individual who seek to learn and educate.
Course Overview
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. Today, if a company wants to be successful in such an environment, it must see uncertainties as opportunities. This can only be achieved by treating innovation as an iterative process. Imperial Brand and Product Strategy for Driving Business Growth provides an authoritative overview of effective product portfolio design and explores tools and techniques for making strategic product decisions.
Delegates will be equipped with the skills and knowledge required for a superior experience in customer, product, brand, and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty. You’ll gain a solid understanding of the whole digital banking and customer journey to examine where you can improve your customers’ experience.
BENEFITS OF ATTENDING
- Develop an effective marketing strategy
- Leverage new digital technologies
- Learn how to use the 3C Framework
- Learn how to develop an omnichannel strategy
- the new marketing mix: the marketing tools
- Become an expert in marketing communications and promotion
- Explore the marketing mix to increase revenue
- Create a practical “Go to Market Strategy” for a new product
- Define the ‘New Product Marketing Plan’ and implement it
- Digital marketing strategy
- Monitor social media to protect brand reputation
- Describe best practices and rules of engagement for online sales and marketing
WHO SHOULD ATTEND
- Sales (Retail & SME) Team
- Business Development Team Members
- Customer Relationship Professionals
- Team Leaders & Supervisors
- Public Relations Professionals
- Distribution managers
IN-HOUSE
Our Tailored Learning Offering
Do you have five or more people interested in attending this course? Do you want to tailor it to meet your company’s exact requirements? If you’d like to do either of these, we can bring this course to your company’s office by offering our classroom program or LIVE Online. You could even save up to 50% on the cost of sending delegates to a public course and dramatically increase your ROI.
Top Quality
From the Boardroom to the front line, we can deliver engaging, multi-faceted learning programmes that will nurture the skills needed to fast-track development and enable teams to flourish.
Best Way
We combine the right blend of formal, informal, online and classroom techniques to increase your employees’ knowledge retention, drive collaboration, and create social learning communities.