The increasing competitiveness of the financial services market means that businesses must manage products for optimum growth and differentiate their product propositions to succeed. ‘Product Development & Marketing in a Digital World Masterclass’ is to enable participants to keep ahead of the competition, it is important that new products are developed to meet new digital markets and embrace new technology.

This practical and hands-on digital marketing course covers key aspects of digital marketing, showing you how to integrate and reach customers and grow revenues. This program provides delegates with the advanced technical skills and marketing savvy they need to identify, engage, and develop successful relationships with customers in today’s digital environment.


  • Digital Tools for Developing Innovative New Products
  • Digital Tools for Persuading Customers to Buy Your Products
  • Digital Tools for Effectively Distributing Your Products
  • Digital Tools for Setting the Right Prices for Your Products
  • Effective pricing strategy & Pricing controls
  • Design a Customer Relationship Management and Information-Based Marketing strategy
  • Effectively develop targeted PPC and mobile marketing campaigns
  • Incorporate digital marketing as a vital component in your business goals
  • Explain core concepts of multi-channel marketing and digital marketing strategies
  • Construct a digital marketing strategy to achieve organizational goals
  • Effectively develop targeted PPC and mobile marketing campaigns


  • Product development manager
  • Product manager
  • Senior marketing managers
  • Heads of marketing
  • Research analysts

  • Heads of business units
  • Digital banking head
  • Digital Marketing
  • Heads of alternative channel
  • Distribution managers

“The training was very well organized. The content was very relevant to my role. The interactive discussion was encouraged and the trainer was also very knowledgeable of the subject matter. I would recommend this training to all who are involved at some stage of retail banking product development.”
“I would like to recommend the marketing teams as well for this training. It was indeed a time well spent and a memorable experience.”
“It was an extraordinary training methodology and a multidisciplinary approach, as well as a clear and strong content structure that focused on core Retail banking. The training methodology helped participants to realize a deeper knowledge of Product Management and Development.”

Our Upcoming Trainings

SME Banking Masterclass
SME Banking Masterclass
Asset & Liability Management
Asset & Liability Management
Digital Banking Leadership
Digital Banking Leadership
Product Management and Development for Retail Banks
Product Management and Development for Retail Banks

Our Happy Clients