OVERVIEW

This practical and hands-on digital marketing course covers key aspects of digital marketing, showing you how to integrate and reach customers and grow revenues. This course is suitable for a variety of professions and for all levels of marketing and business experience; and will help you to understand how to maximise online strategies and the performance of your online marketing investments. The Digital Marketing Masterclass is designed to introduce students to the world of multi-channel marketing. This program provides students with the advanced technical skills and marketing savvy they need to identify, engage, and develop successful relationships with customers in today’s digital environment.

Two hours written assessment will be conducted on the third day. All the candidates who successfully clear the assessment will be awarded a certificate in digital marketing by BIZENIUS Business Academy.

WHAT YOU WILL LEARN

  • Incorporate digital marketing as a vital component of your marketing strategy and your business goals
  • Drive new visitor traffic to your website while improving online conversion rates
  • Create and manage online advertising and marketing campaigns
  • Effectively develop targeted PPC and mobile marketing campaigns
  • Measure and analyse visitor traffic to your website to optimise customer retention
  • Explain core concepts of multi-channel marketing and digital marketing strategies
  • Design a Customer Relationship Management and Information-Based Marketing strategy
  • Demonstrate ability to work with current digital marketing tools, both quantitative and qualitative
  • Present the return on investment of digital marketing efforts in a justifiable format
  • Construct a digital marketing strategy to achieve organizational goals

WHO SHOULD ATTEND

This course is suitable for a variety of professions and for all levels of marketing and business experience. This course is designed for those with the responsibility of developing or implementing an organisation’s online marketing strategy, such as:

  • Senior management
  • Marketing and Business Development Managers
  • Marketing Executives
  • Small Business Owners
  • IT Managers
  • Anyone who would like to pursue a career in digital marketing
REGISTER NOW
“The training was very well organized. The content was very relevant to my role. The interactive discussion was encouraged and the trainer was also very knowledgeable of the subject matter. I would recommend this training to all who are involved at some stage of retail banking product development.”
“I would like to recommend the marketing teams as well for this training. It was indeed a time well spent and a memorable experience.”
“It was an extraordinary training methodology and a multidisciplinary approach, as well as a clear and strong content structure that focused on core Retail banking. The training methodology helped participants to realize a deeper knowledge of Product Management and Development.”

Our Upcoming Trainings

SME Banking Masterclass
SME Banking Masterclass
Asset & Liability Management
Asset & Liability Management
Digital Banking Leadership
Digital Banking Leadership
Product Management and Development for Retail Banks
Product Management and Development for Retail Banks

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