New Product Innovation, Development and Marketing Strategies Masterclass
Innovation is the key to everything the future can be.
Course Overview
Learn how to create or modify your new product development process and position your firm for a strategic competitive advantage. This program provides comprehensive coverage of major topics in developing and implementing a market-driven approach to innovation.
This program provides you with the frameworks, tools, and perspectives that will help you more effectively develop and market new products. Incorporating cutting-edge thinking and best practices in new product development, this program will help you create or improve your organization’s process and position your firm to gain a strategic competitive advantage.
BENEFITS OF ATTENDING
- Master the latest techniques to design new product/service offerings that deliver customer value and better meet your customers’ needs/wants.
- Learn how to develop and implement a new product development process based on best practices and frameworks.
- Explore major topics in developing and implementing a market-driven approach to innovation.
- Conceive and design innovative, game-changing, new products and services.
- Reduce development costs of new products, services, software, and processes.
- Shorten development times and time to market.
- Lessen early life failures and increase quality.
- Apply a variety of industry-tested and research-based problem solving tools.
- Define the principles and benefits of good innovation management.
- Undertake an Innovation Audit and highlight improvements in five critical success factors: strategy, learning, linkages, organisation and process areas.
- Define and design a generic NPD process.
- Apply idea generation, screening and concept development techniques.
- Appreciate the role of business analysis, product development and launch planning.
- Identify innovation and NPD issues for your organisation and develop an action plan to address them.
- Leverage design resources with collaboration and “silo-busting” tools and techniques.
- Develop or refine the organization’s current NPD methodology.
WHO SHOULD ATTEND
This program is well suited for mid- to upper-level managers in any area involved in the development and management of new products. This may include functional areas such as new product development, marketing, R&D, business development, design, engineering, operations, sales, branding, strategy, and finance, as well as members of cross-functional new product development teams.
Titles include: president, CMO, director of new product development, director of marketing, director of sales, senior R&D manager, senior product manager, Brand Manager and marketing manager etc.
IN-HOUSE
Our Tailored Learning Offering
Do you have five or more people interested in attending this course? Do you want to tailor it to meet your company’s exact requirements? If you’d like to do either of these, we can bring this course to your company’s office by offering our classroom program or LIVE Online. You could even save up to 50% on the cost of sending delegates to a public course and dramatically increase your ROI.
Top Quality
From the Boardroom to the front line, we can deliver engaging, multi-faceted learning programmes that will nurture the skills needed to fast-track development and enable teams to flourish.
Best Way
We combine the right blend of formal, informal, online and classroom techniques to increase your employees’ knowledge retention, drive collaboration, and create social learning communities.
top courses
REQUEST A CALL BACK
Trusted Clients
Amazing Experience
"We worked with BIZENIUS for our Fresh Graduates Program thru one of our clients. I must say that they are simply amazing. At each step of the sessions, Knowledge Transfer and Practical Learning were emphasized upon, with daily evaluations to verify learning. Happy to say that we are so happy that our partners chose BIZENIUS to deliver this critical session for us. Looking to work together in future."
Sustainable Relationship with BIZENIUS
“It is always a pleasure to work with BIZENIUS. We have been partnering with BIZENIUS since 2016 and we see improvements with each session. The courses are highly Interactive, and their lecturer’s makes it easy to understand the materials. We look forward to working with BIZENIUS on a variety of courses. We are happy with the way this relationship has evolved.”
Practical Approach, Hand on Learning.
“BIZENIUS organized NEBOSH Oil and Gas Certificate for us. The sessions in the preparatory training were well complimented with real life case studies and practical examples. We enjoyed the 5 days training session leading up to the examination. Everything was organized with meticulous details to ensure a great learning experience and success at the examination. Thank you.”
Relevant and Well Organized.
“The training was very well organized. The content was very relevant to my role. The interactive discussion was encouraged, and the trainer was also very knowledgeable of the subject matter. I would recommend this training to all who are involved at some stage of Risk, ICAAP or ILAAP.”
