Business Analytics and Insights
We provide platform for Public training, In-house, to all clients and individual who seek to learn and educate.
Course Overview
This training program is designed to develop the analytical skills needed for an effective Analytics & Insights implementation program.
In this programme, participants will recognize the importance of business analytics and understand how to create a profitable business analytics project. Specifically, participants will acquire knowledge about predictive modeling, segmentation methods, deploying effective customers scoring and profiling models, and perform valuable customer churn programmes to limit defection.
Participants will develop their analytical competencies and in particular learn how to implement an appropriate method of market segmentation – effectively analyzing unstructured data with text mining. Analytical concepts, methods, tools, software and statistical techniques will enhance analyst’s skills, enabling them to contribute to higher profitability and economic value creation for their organization.
BENEFITS OF ATTENDING
- Integrate Analytics into a broader Big Data project
- Understand how to use Analytics for better accuracy in decision making
- Create value using insights and knowledge gained from customers and other relevant
- Databases
- Understand methods & processes used to implement an effective Analytics-based project
- Perform a successful Business Analytics campaign by:
- Developing a better knowledge of the market and its structure
- Implementing an effective cross selling campaign
- Creating a valid predictive project which leads to higher profitability
- A good understanding of the basic statistical Analytics concepts
- Ability to use Analytic software appropriately and to maximum effect
- Implement profitable segmentation and predictive models, based on effective analytical techniques
WHO SHOULD ATTEND
This program is designed for executives, managers and directors from:
- Product Design and Development
- Business & Data Analysis
- Marketing
- Loyality / Retention
- Customer Management
IN-HOUSE
Our Tailored Learning Offering
Do you have five or more people interested in attending this course? Do you want to tailor it to meet your company’s exact requirements? If you’d like to do either of these, we can bring this course to your company’s office by offering our classroom program or LIVE Online. You could even save up to 50% on the cost of sending delegates to a public course and dramatically increase your ROI.
Top Quality
From the Boardroom to the front line, we can deliver engaging, multi-faceted learning programmes that will nurture the skills needed to fast-track development and enable teams to flourish.
Best Way
We combine the right blend of formal, informal, online and classroom techniques to increase your employees’ knowledge retention, drive collaboration, and create social learning communities.