Big Data for Managers
A 360-degree view of Big Data business intelligence in telecom — Hadoop, churn analytics, fraud detection and where CSPs actually make money from data.
Format
Classroom · Virtual
Upcoming sessions
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Communications service providers are investing heavily in Big Data business intelligence, but the decision-makers signing those cheques rarely get a full view of what the investment can return. This programme gives managers that 360-degree view, in telco terms throughout: the 4Vs — volume, velocity, variety and veracity — as they appear in telecom data generation, extraction and management; the Hadoop ecosystem, including Hive, Pig and SPARC, and when each tool earns its place; and the analytics families — insight, visualisation and predictive. The cohort works through the use cases that pay: customer churn reduction, network and service failure analytics from meta-data and IPDR, fraud and wastage detection, and target marketing from sales data.
What you will do
Who attends
- Network operations, financial, CRM and senior IT managers in the telco CIO office
- Marketing and sales managers
- Distribution heads
- Business analysts in telecom
- CFO-office managers and analysts
Programme agenda
Built for the decisions no textbook prepares you for
I.Big Data in telco terms
- The 4Vs: volume, velocity, variety and veracity
- Data generation, extraction and management in telecom
- How Big Data analytics differs from legacy data analytics
II.The toolchain
- The Hadoop ecosystem: Hive, Pig and SPARC
- Integrated Hadoop dashboards for business analysis
- Insight, visualisation and predictive analytics for telco
III.Use cases that pay
- Customer churn analytics — case studies
- Network and service failure analytics from meta-data and IPDR
- Financial analysis: fraud, wastage and ROI estimation
- Customer acquisition: target marketing, segmentation, cross-sale
IV.Making it real
- The Big Data analytics product landscape for telco
- Where each product fits in the telco analytics space
- A step-by-step approach to introducing Big Data BI
Frequently asked
Do I need a technical background to attend Big Data for Managers?
The programme is built for decision-makers rather than engineers. It presents the 4Vs — volume, velocity, variety and veracity — the Hadoop ecosystem, including Hive, Pig and SPARC, and the analytics families in telco terms throughout, at the level a manager needs to judge where a Big Data investment can return value.
Which telecom use cases does the course work through?
The use cases that pay: customer churn reduction, network and service failure analytics from meta-data and IPDR, fraud and wastage detection, and target marketing from sales data. The programme closes with a step-by-step approach to introducing Big Data business intelligence into your own organisation.
Is the training available in French or as an in-house edition?
Yes. BIZENIUS delivers the programme in English and French, and an in-house edition can be tailored to your operator’s data landscape and priorities. Sessions run on a rolling calendar with dates confirmed on request, and fees and quotations are provided on enquiry.
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Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.