Crisis Communication & Reputation Management
In a crisis the public forgives the failure faster than the handling — what an organisation says in its worst week is remembered longer than what went wrong.
Format
Classroom · Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
Every crisis has two timelines: what happened, and what was said. This programme trains the second — the first statement, issued inside the hour with what is known, what is not and what is being done; holding statements that hold without stonewalling; the spokesperson prepared for the hostile interview and the update that must correct yesterday’s facts; stakeholders sequenced deliberately — staff before press, regulators before markets, victims before everyone; the social-media clock managed without feeding it; and afterwards, the rebuild: reputation recovered through visible conduct over time, not campaigns. Exercise-driven, on scenarios adapted to the cohort’s industries.
What you will do
Who attends
Communications and PR leaders; executives who will face the camera; crisis and continuity teams; legal counsel who shape what can be said; board members overseeing reputation.
Programme agenda
Built for the decisions no textbook prepares you for
I.The first hours
- The first statement: known, unknown, being done — inside the hour
- Holding without stonewalling: the update rhythm that keeps trust
- Legal caution and public candour: the negotiation inside the room
II.The performance
- The spokesperson under fire: bridging, correcting, apologising properly
- Stakeholders sequenced: staff, regulators, victims, markets, press
- The social clock: monitoring, responding, refusing the bait
III.The rebuild
- After the storm: the conduct that actually restores trust
- Measuring reputation honestly through the recovery
- The crisis-communication playbook: drilled before it is needed
Frequently asked
Is the crisis communication course exercise-based?
Yes — it is exercise-driven, on scenarios adapted to the cohort’s industries. Participants practise the first statement issued inside the hour, holding statements that hold without stonewalling, and the update that must correct yesterday’s facts with credibility intact.
Does it prepare spokespeople for hostile interviews?
Yes — the spokesperson under fire is a core stream: bridging, correcting and apologising properly, with the social-media clock managed without feeding it. Stakeholder sequencing is drilled deliberately: staff before press, regulators before markets, victims before everyone.
Who should attend the crisis communication course?
Communications and PR leaders, executives who will face the camera, crisis and continuity teams, legal counsel who shape what can be said, and board members overseeing reputation. The negotiation between legal caution and public candour is trained inside the room, not argued after it.
Can BIZENIUS run it in-house with our own scenarios?
Yes — in-house editions are tailored by design, with exercises built on scenarios adapted to your industry. Delivery is in English and French; sessions run on a rolling calendar with dates confirmed on request, and fees and quotations are provided on enquiry.
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