Online & Mobile Banking Masterclass
Customers now touch their bank daily, not weekly — strategy, product, marketing and operations for the fastest-growing channels in banking.
Format
Classroom · Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
Bank interactions have gone from roughly once a week — the pattern for most of the last century — to nearly once a day, because customers have let their bank into their pocket. That permission is the opportunity, and most institutions under-exploit it. This masterclass takes an in-depth look at the strategy, product, marketing and operational requirements of supporting online and mobile banking, the fastest-growing channels in the industry, and forecasts what the migration away from branch and ATM will do to the bank business model. It confronts the revenue and customer-expectation pressures of a near-zero-rate environment. The cohort works through core development areas, a future channel mix and a concrete plan of action.
What you will do
Who attends
- Heads and senior professionals in retail banking and marketing
- Strategy planning professionals
- Customer experience and transformation professionals
- Distribution professionals and branch, zonal and area managers
Programme agenda
Built for the decisions no textbook prepares you for
I.The channel shift
- From weekly to daily: the new interaction pattern
- Migration from branch and ATM — impact on the business model
- Market trends and the service extinction timeline
II.Strategy, product and operations
- Research, design and implementation of mobile services
- Implications of partnerships
- Key areas in making the organisation mobile
III.Execution
- Identifying core development areas
- Creating the future channel mix and plan of action
- Communicating proposals to key stakeholders
IV.Measurement and improvement
- Measures of success for digital channels
- Continuous improvement activities
- Innovative examples from around the world
- Branches where profits rise and costs fall
Frequently asked
What does the online and mobile banking masterclass cover?
It takes an in-depth look at the strategy, product, marketing and operational requirements of supporting online and mobile banking — the fastest-growing channels in the industry — and forecasts what the migration away from branch and ATM will do to the bank business model. Participants leave with core development areas identified, a future channel mix and a concrete plan of action.
Does the course address the future of the branch network?
Yes. The masterclass covers redesigning the branch model so profits rise, costs fall and clients want to buy your products, alongside the service “extinction timeline” for legacy channels. It draws on innovative digital banking examples from around the world to position your bank ahead of the market.
Who should attend, and is an in-house edition available?
It suits heads and senior professionals in retail banking and marketing, strategy planners, customer experience and transformation professionals, and distribution leaders including branch, zonal and area managers. BIZENIUS delivers in English and French, in-house editions can be tailored to your channel portfolio, sessions run on a rolling calendar with dates confirmed on request, and fees are provided on enquiry.
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In their words
Knowledge transfer, emphasised throughout
“We worked with BIZENIUS for our Fresh Graduates Programme — they are simply amazing. Knowledge transfer and practical learning were emphasised throughout.”
Kuwait Investment Authority
From the Mandate Record
Mandate № 10 · East Africa
Winning the adoption war after winning the product war
The best digital bank in its market still had queues at the branch. The product was never the problem.
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Teams from these institutions train with BIZENIUS
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Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.