Advanced Digital Marketing, Product Management & AI, ML and Big Data Masterclass
Digital campaign planning, channel strategy and product management for financial institutions, with AI, machine learning and big data doing the targeting work.
Format
Classroom · Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
Most bank marketing teams have the digital tools; far fewer have a disciplined process for planning campaigns, choosing channels and turning aggregated customer data into targeting decisions. This masterclass works through the core mechanics of digital marketing in financial services — the online consumer journey, the role of each digital channel in integrated marketing communication, and how to write a digital marketing plan with clear channel-level objectives — alongside how AI, machine learning and big data personalise the customer experience and reshape product management. The cohort finishes by building a digital transformation strategy for a real financial services business.
What you will do
Who attends
- Heads of strategy and marketing
- Product management and product development leaders
- Digital, mobile and electronic channel managers
- Research analysts and business intelligence officers
- Payment gateway and bancassurance distribution managers
Programme agenda
Built for the decisions no textbook prepares you for
I.Digital marketing foundations
- Digital’s disruption of the traditional marketing mix
- The online consumer journey and effective targeting
- The role of core digital marketing channels
II.Planning the campaign
- Setting objectives channel by channel
- Writing the digital marketing plan
- Optimising your digital assets
- Communications strategy under crisis conditions
III.AI, ML and big data
- How analytics, big data and AI create value in financial institutions
- Personalisation and contextual customer experience
- Proactive strategies for digital marketers in retail banks
IV.Product management and transformation
- New product management and development under changed market conditions
- Post-crisis retail banking recommendations
- Capstone: a digital transformation strategy for a financial services company
Frequently asked
Who should attend this digital marketing and product management masterclass?
It is aimed at heads of strategy and marketing, product management and product development leaders, digital and electronic channel managers, research analysts and business intelligence officers, and payment gateway and bancassurance distribution managers. The programme assumes participants work in or with financial institutions.
What will I be able to do after the course?
You will write a digital marketing plan with clear channel-level objectives, map the online consumer journey, assign each digital channel a role in an integrated marketing communication strategy, and put AI, machine learning and big data to work on segmentation and personalisation. The programme closes with a capstone: building a digital transformation strategy for a real financial services business.
Is the programme available in-house and in French?
Yes. BIZENIUS delivers the masterclass in English and French, and an in-house edition can be tailored to your institution’s channels, product portfolio and market. Sessions run on a rolling calendar with dates confirmed on request, and fees and quotations are provided on enquiry.
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In their words
Knowledge transfer, emphasised throughout
“We worked with BIZENIUS for our Fresh Graduates Programme — they are simply amazing. Knowledge transfer and practical learning were emphasised throughout.”
Kuwait Investment Authority
From the Mandate Record
Mandate № 10 · East Africa
Winning the adoption war after winning the product war
The best digital bank in its market still had queues at the branch. The product was never the problem.
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Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.