Digital Product Development & AI-Powered Marketing Masterclass
Digital product management with AI-powered marketing — pricing, distribution, CRM strategy and a step-by-step route to AI in your next campaign.
Format
Classroom · Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
In a financial services market this competitive, undifferentiated products priced by habit lose to propositions built for new digital markets — and marketing that ignores AI now competes with marketing that does not. This hands-on masterclass covers the key mechanics of digital product management and development: pricing strategy and controls, digital tools for developing, distributing and selling products, and the difference between multi-channel and omni-channel done properly. The AI-powered marketing strand moves from definitions and use cases to a step-by-step method for integrating AI into your next campaign. The cohort works through a CRM and information-based marketing strategy and an AI action plan for their own marketing effort.
What you will do
Who attends
- Heads of product development, innovation and portfolio management
- Marketing, channel and retail strategy leaders
- Heads of digital financial services, channels and alternative channels
- Group heads of digital marketing and business development managers
- Retail bankers in sales and service
Programme agenda
Built for the decisions no textbook prepares you for
I.Digital product development
- The impact of digital on customer behaviours
- Digital tools for developing innovative new products
- A process for product development and management
II.Pricing and distribution
- Effective pricing strategy and pricing controls
- Digital tools for setting the right prices
- Digital tools for distributing products effectively
- Multi-channel versus omni-channel
III.AI-powered marketing
- AI definitions, benefits and marketing use cases
- A step-by-step guide to integrating AI into a campaign
- Digital tools for persuading customers to buy
IV.CRM, value and the plan
- CRM and information-based marketing strategy
- Increasing customer lifetime value through digital experiences
- Case studies, technology innovations and digital banking trends
- Your AI marketing action plan
Frequently asked
What does this digital product and AI marketing masterclass cover?
The key mechanics of digital product management and development — pricing strategy and controls, digital tools for developing, distributing and selling products, and the difference between multi-channel and omni-channel done properly. The AI-powered marketing strand moves from definitions and use cases to a step-by-step method for integrating AI into your next campaign.
Who should attend?
Heads of product development, innovation and portfolio management, marketing, channel and retail strategy leaders, heads of digital financial services and alternative channels, group heads of digital marketing, business development managers, and retail bankers in sales and service. The format is hands-on, ending with a CRM-based marketing strategy and an AI action plan for your own marketing effort.
Is the masterclass available in-house and in French?
Yes. BIZENIUS delivers the masterclass in English and French, and an in-house edition can be tailored to your institution’s product portfolio and marketing organisation. Sessions run on a rolling calendar with dates confirmed on request, and fees and quotations are provided on enquiry.
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Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.