Digital Banking Leadership Masterclass
A framework for digital retail banking strategy — channel mix, segmentation, omni-channel delivery and winding out legacy channels without destroying goodwill.
Format
Classroom · Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
The smartphone triggered a multi-channel banking revolution, and simply surviving the competition it unleashed is testing retail banking executives everywhere. This workshop examines the new dynamics of the marketplace and the retail banking business models proving most successful, then gives participants a framework for developing a digital retail banking strategy — with the chance to benchmark their own institution’s digital programme against industry best practice. Case studies and examples span regional and global markets. The cohort works through channel mix, brand, segmentation and the delicate wind-down of legacy channels.
What you will do
Who attends
- Retail banking executives and senior managers
- Heads of digital banking and channels
- Strategy leaders shaping the digital programme
Programme agenda
Built for the decisions no textbook prepares you for
I.The new marketplace
- The multi-channel revolution led by the smartphone
- Retail banking business models proving most successful
- Benchmarking your digital programme against best practice
II.Channels, brand and segments
- The digital delivery channel mix and its role in success
- The importance of brand in a digital marketplace
- The developing segmentation of the digital market
III.Delivery strategy
- Factors that drive customer experience across all channels
- Building a digitally-led omni-channel delivery strategy
- Winding out legacy channels while protecting goodwill and profitability
Frequently asked
What level is the Digital Banking Leadership Masterclass pitched at?
Senior level: retail banking executives and senior managers, heads of digital banking and channels, and strategy leaders shaping the digital programme. Participants benchmark their own institution’s digital programme against industry best practice during the workshop.
What framework does the programme provide?
A framework for developing a digital retail banking strategy: setting the digital channel mix, positioning the brand in a marketplace where differentiation is scarce, segmenting the digital market, engineering a customer experience that holds across all channels, and winding out legacy channels without damaging goodwill or profitability. Case studies span regional and global markets.
Is the workshop available in-house and in French?
Yes. BIZENIUS delivers the workshop in English and French, and an in-house edition can be tailored to your bank’s channel economics and digital maturity. Sessions run on a rolling calendar with dates confirmed on request, and fees and quotations are provided on enquiry.
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In their words
Knowledge transfer, emphasised throughout
“We worked with BIZENIUS for our Fresh Graduates Programme — they are simply amazing. Knowledge transfer and practical learning were emphasised throughout.”
Kuwait Investment Authority
From the Mandate Record
Mandate № 10 · East Africa
Winning the adoption war after winning the product war
The best digital bank in its market still had queues at the branch. The product was never the problem.
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Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.