Brand Strategy & Digital Banking with Product Innovation Masterclass
Brand strategy, digital banking and product innovation in one build — behavioural insight to business growth for banks facing disruptors on every side.
Format
Classroom · Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
Banks bracing for the next wave of digital disruption tend to fix technology first and brand last — then wonder why customers cannot tell them apart from the challenger down the street. This masterclass connects the two: strategic branding built on behavioural insight, the shift from branch and phone banking to digital, and a disciplined process for new product development with the customer at its centre. Participants hear directly from industry practice on using new technologies to optimise performance, marketing a genuine USP and driving new leads year on year. The cohort works through brand, digital and product-innovation strategy as one connected build.
What you will do
Who attends
- Heads of strategy and marketing
- Product sales and business development managers
- Payment gateway heads and managers
- Research analysts and managers
- Bancassurance and distribution management
Programme agenda
Built for the decisions no textbook prepares you for
I.Brand as strategy
- Strategic branding: from behavioural insights to business growth
- The key role of brand and strategy for your organisation
- Content and storytelling across digital channels
II.The digital banking shift
- From branch and phone banking to digital banking
- Tools and techniques for embracing digital channels
- Digital, social media and web analytics in branding and promotion
III.Product innovation
- A process for new product development
- Making the customer the heart of product development and management
- Assessing the market and competition
- Innovative trends in retail banking
IV.Relationships and commitment
- Building customer relationships on- and offline
- Multi-departmental commitment to the customer experience strategy
- Product innovation versus marketing strategy: choosing the play
Frequently asked
Who should attend this brand strategy and digital banking masterclass?
Heads of strategy and marketing, product sales and business development managers, payment gateway heads, research analysts and managers, and bancassurance and distribution management. It suits banks whose customers can no longer tell them apart from the challenger down the street.
What does the programme cover?
It connects three builds usually run separately: strategic branding grounded in behavioural insight, the shift from branch and phone banking to digital channels, and a disciplined new product development process with the customer at its centre. Digital, social media and web analytics, USP marketing and multi-departmental commitment to the customer experience strategy complete the picture.
Is the masterclass available in-house and in French?
Yes. BIZENIUS delivers the masterclass in English and French, and an in-house edition can be tailored to your bank’s brand position and product portfolio. Sessions run on a rolling calendar with dates confirmed on request, and fees and quotations are provided on enquiry.
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In their words
Knowledge transfer, emphasised throughout
“We worked with BIZENIUS for our Fresh Graduates Programme — they are simply amazing. Knowledge transfer and practical learning were emphasised throughout.”
Kuwait Investment Authority
From the Mandate Record
Mandate № 10 · East Africa
Winning the adoption war after winning the product war
The best digital bank in its market still had queues at the branch. The product was never the problem.
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Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.