Marketing in a Digital World Masterclass
A hands-on digital marketing course — strategy, PPC and mobile campaigns, analytics and CRM — for teams who must show revenue from every online channel.
Format
Classroom · Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
Digital marketing budgets grow faster than the discipline to justify them — traffic without conversion, campaigns without measurement, spend without a defensible return. This practical, hands-on masterclass covers the aspects of digital marketing that move revenue: integrating digital into your marketing strategy and business goals, driving new visitor traffic while lifting conversion rates, and building targeted PPC and mobile campaigns you create and manage yourself. It suits every level of marketing and business experience, and treats measurement as the point rather than the afterthought. The cohort works through multi-channel marketing concepts, CRM and information-based marketing strategy, current digital tools, and presenting the return on digital investment in a justifiable format.
What you will do
Who attends
- Senior management setting the marketing agenda
- Marketing and business development managers
- Marketing executives and small business owners
- IT managers supporting the marketing stack
Programme agenda
Built for the decisions no textbook prepares you for
I.Digital in the marketing strategy
- Digital marketing as a component of strategy and business goals
- Core concepts of multi-channel marketing
- Maximising the performance of online marketing investments
II.Campaigns and channels
- Creating and managing online advertising campaigns
- Targeted PPC and mobile marketing
- Working with current digital tools, quantitative and qualitative
III.Measurement and optimisation
- Analysing visitor traffic and conversion rates
- Optimising customer retention from the data
- Presenting digital ROI in a justifiable format
IV.CRM and multi-channel
- Designing a CRM and information-based marketing strategy
- Engaging customers across channels
- Building the strategy to organisational goals
Frequently asked
Who should attend the digital marketing masterclass?
It is designed for senior management setting the marketing agenda, marketing and business development managers, marketing executives and small business owners, and IT managers supporting the marketing stack. The programme suits every level of marketing and business experience.
How hands-on is the course?
Deliberately so. Participants build targeted PPC and mobile campaigns they create and manage themselves, work with current digital tools, and analyse visitor traffic and conversion rates. Measurement is treated as the point rather than the afterthought, ending with the return on digital investment presented in a format a board will accept.
Is the programme available in-house and in French?
Yes. BIZENIUS delivers the masterclass in English and French, and an in-house edition can be tailored to your channels, campaign history and CRM environment. Sessions run on a rolling calendar with dates confirmed on request, and fees and quotations are provided on enquiry.
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In their words
Knowledge transfer, emphasised throughout
“We worked with BIZENIUS for our Fresh Graduates Programme — they are simply amazing. Knowledge transfer and practical learning were emphasised throughout.”
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Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.