New Product Innovation, Development and Marketing Strategies Masterclass
A market-driven new product development process — innovation audit, idea screening, concept development and launch planning that cut cost, time to market and early failures.
Format
Classroom · Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
Most new products fail before launch day — not for lack of ideas, but because the organisation has no disciplined process for turning them into offerings customers value. This programme covers the major topics in developing and implementing a market-driven approach to innovation, with the frameworks, tools and perspectives to create or improve your own NPD process and position the firm for strategic advantage. The cohort works through an innovation audit across five critical success factors — strategy, learning, linkages, organisation and process — then designs a generic NPD process and applies idea generation, screening and concept development techniques, through business analysis and launch planning, to the issues in their own organisation.
What you will do
Who attends
- Heads of product, innovation and R&D
- Marketing and strategy leaders
- Managers responsible for the new product development process
Programme agenda
Built for the decisions no textbook prepares you for
I.Market-driven innovation
- Principles and benefits of good innovation management
- A market-driven approach to innovation
- Positioning the firm for strategic advantage
II.The NPD process
- Designing a generic NPD process
- The innovation audit: strategy, learning, linkages, organisation, process
- Frameworks and industry-tested problem-solving tools
III.From idea to launch
- Idea generation, screening and concept development
- Business analysis, product development and launch planning
- Designing offerings that deliver customer value
IV.Speed, cost and quality
- Reducing development costs across products, services and processes
- Shortening development times and time to market
- Lessening early-life failures and increasing quality
Frequently asked
Who is the new product development masterclass for?
It is aimed at heads of product, innovation and R&D, marketing and strategy leaders, and managers responsible for the new product development process. The programme suits organisations that have ideas but lack a disciplined process for turning them into offerings customers value.
What is the innovation audit?
It is a structured assessment across five critical success factors — strategy, learning, linkages, organisation and process. From the audit, the cohort designs a generic NPD process and applies idea generation, screening and concept development techniques, through business analysis and launch planning, to the issues in their own organisation.
Is the programme available in-house and in French?
Yes. BIZENIUS delivers the masterclass in English and French, and an in-house edition can be tailored to your product pipeline and innovation maturity. Sessions run on a rolling calendar with dates confirmed on request, and fees and quotations are provided on enquiry.
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In their words
Knowledge transfer, emphasised throughout
“We worked with BIZENIUS for our Fresh Graduates Programme — they are simply amazing. Knowledge transfer and practical learning were emphasised throughout.”
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Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.