Product Development, Digital Strategies, and AI-Powered Marketing Masterclass
The full product lifecycle plus AI-driven marketing — agile, design thinking and data analysis for teams building products that earn their launch.
Format
Classroom · Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
AI has changed marketing at its root: the ability to process vast amounts of data quickly gives marketers insight into consumer behaviour, preferences and trends that older methods never reached — but only if the product behind the campaign deserves it. This masterclass covers the full arc from product to promotion: the product development lifecycle from ideation to market launch, agile and design thinking for building customer-centric products, digital transformation strategies for marketing, and AI-driven techniques for turning data into targeting. The cohort works through the online consumer journey, the core digital channels, the written digital marketing plan, and where analytics, big data and AI create value in financial institutions.
What you will do
Who attends
- Strategy and marketing heads, and managers in digital marketing
- Payment gateway and channel management leaders
- Product sales, business development and research managers
- Risk and compliance managers, operations and technology teams
- Retail banking, digital banking, IT and bancassurance leads
Programme agenda
Built for the decisions no textbook prepares you for
I.The product lifecycle
- From ideation to market launch
- Agile and design thinking in product development
- Building customer-centric products
- The product set in digital banking
II.Digital marketing, disrupted
- Digital marketing and the traditional marketing mix
- The online consumer journey and effective targeting
- The core digital marketing channels
- Communications and marketing message strategy
III.AI-powered marketing
- AI-driven data analysis of consumer behaviour and trends
- Advanced digital marketing strategies for modern consumers
- Where analytics, big data and AI create value in financial institutions
IV.Strategy and execution
- Writing the digital marketing plan
- Actionable digital transformation strategies for marketing
- Optimising your digital assets
- Proactive strategies for retail bank marketers under stress
Frequently asked
What does this product development and AI marketing masterclass cover?
The full arc from product to promotion: the product development lifecycle from ideation to market launch, agile and design thinking for building customer-centric products, digital transformation strategies for marketing, and AI-driven techniques for turning data into targeting. It closes the loop with the written digital marketing plan and the communications strategy that carries it.
How is AI used in the marketing side of the programme?
AI-driven data analysis gives marketers insight into consumer behaviour, preferences and trends that older methods never reached — provided the product behind the campaign deserves it, which is why the programme pairs the marketing with the product lifecycle. The cohort also works through where analytics, big data and AI create value in financial institutions.
Is the masterclass available in-house and in French?
Yes. BIZENIUS delivers the masterclass in English and French, and an in-house edition can be tailored to your product portfolio, channels and data maturity. Sessions run on a rolling calendar with dates confirmed on request, and fees and quotations are provided on enquiry.
Share this programme
Know the right person for this seat?Nominate a colleague →
In their words
Knowledge transfer, emphasised throughout
“We worked with BIZENIUS for our Fresh Graduates Programme — they are simply amazing. Knowledge transfer and practical learning were emphasised throughout.”
Kuwait Investment Authority
From the Mandate Record
Mandate № 10 · East Africa
Winning the adoption war after winning the product war
The best digital bank in its market still had queues at the branch. The product was never the problem.
Open the dossier →
Teams from these institutions train with BIZENIUS
Related programmes
Product Development & Marketing in a Digital World Masterclass
Products built for digital markets and the tools that price, distribute and sell them — hands-on marketing for financial services teams under competitive pressure.
View programmeMastering Innovation and Product Management with Sales & Marketing Masterclass
Innovation treated as an iterative process, not a lottery — product portfolio strategy, go-to-market discipline and the marketing mix that grows revenue.
View programmeInnovating Retail Banking in Africa: AI-Driven Strategies for Growth, Digital Transformation, and Financial Inclusion
Sixty per cent of Africa’s population is unbanked while smartphones spread fast — AI-driven retail banking strategies for the institutions closing that gap.
View programmeTechnology & Data
Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.