Product Development & Marketing in a Digital World Masterclass
Products built for digital markets and the tools that price, distribute and sell them — hands-on marketing for financial services teams under competitive pressure.
Format
Classroom · Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
In a financial services market this competitive, an undifferentiated product proposition is a slow leak: growth goes to the institutions that develop new products for new digital markets and price, distribute and promote them with intent. This practical, hands-on programme covers both halves of that job. On the product side: digital tools for developing innovative products, effective pricing strategy and pricing controls, and distribution built for digital channels. On the marketing side: multi-channel versus omni-channel, targeted PPC and mobile campaigns, and a customer relationship management and information-based marketing strategy that lifts customer lifetime value. The cohort works through case studies, current technology innovations and digital banking trends.
What you will do
Who attends
- Product development, innovation and portfolio management leads
- Marketing, channel and retail strategy teams
- Heads of digital financial services, channels and alternative channels
- Business development, virtual banking growth and mobile channel managers
- Heads of automation, client solutions, and business and strategy
Programme agenda
Built for the decisions no textbook prepares you for
I.Products for digital markets
- The impact of digital on customer behaviours
- Digital tools for developing innovative new products
- Retail banking focus after the crisis
II.Pricing and distribution
- Effective pricing strategy and pricing controls
- Digital tools for setting the right prices
- Digital tools for distributing your products
- Multi-channel versus omni-channel
III.Persuasion and campaigns
- Digital tools for persuading customers to buy
- Targeted PPC and mobile marketing campaigns
- Core concepts of multi-channel and digital marketing strategy
IV.Relationships and lifetime value
- CRM and information-based marketing strategy
- Increasing customer lifetime value through digital experience
- Case studies, technology innovations and digital banking trends
- Digital marketing as a component of business goals
Frequently asked
What are the two halves of this product development and marketing programme?
On the product side: digital tools for developing innovative products, effective pricing strategy and pricing controls, and distribution built for digital channels — including the distinction between multi-channel and omni-channel. On the marketing side: targeted PPC and mobile campaigns, and a customer relationship management and information-based marketing strategy that lifts customer lifetime value.
Who should attend this hands-on programme?
Product development, innovation and portfolio management leads, marketing, channel and retail strategy teams, heads of digital financial services and alternative channels, business development and mobile channel managers, and heads of automation and client solutions. It suits financial services teams under competitive pressure whose product proposition needs sharper differentiation.
How is the programme delivered, and what does it cost?
Sessions run on a rolling calendar, with dates confirmed on request, and fees and quotations are provided on enquiry. BIZENIUS delivers the programme in English and French, and an in-house edition can be tailored to your product portfolio, pricing framework and channel strategy.
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In their words
Knowledge transfer, emphasised throughout
“We worked with BIZENIUS for our Fresh Graduates Programme — they are simply amazing. Knowledge transfer and practical learning were emphasised throughout.”
Kuwait Investment Authority
From the Mandate Record
Mandate № 10 · East Africa
Winning the adoption war after winning the product war
The best digital bank in its market still had queues at the branch. The product was never the problem.
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Teams from these institutions train with BIZENIUS
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Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.