Mastering Innovation and Product Management with Sales & Marketing Masterclass
Innovation treated as an iterative process, not a lottery — product portfolio strategy, go-to-market discipline and the marketing mix that grows revenue.
Format
Classroom · Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
Marketplace complexity makes innovation uncertain by nature — and companies that treat that uncertainty as a threat rather than a working condition keep launching products the market did not ask for. This masterclass treats innovation as an iterative process: effective product portfolio design, the tools and techniques for strategic product decisions, and the sales and marketing machinery that turns a good product into revenue. Participants work with the 3C framework, the new marketing mix, omni-channel strategy and a practical go-to-market plan for a new product, alongside the customer, brand and revenue management skills that sustain satisfaction and loyalty. The cohort works through the full arc from product decision to marketing plan to managed customer relationship.
What you will do
Who attends
- Sales teams across retail and SME
- Business development team members
- Customer relationship and public relations professionals
- Team leaders, supervisors and distribution managers
Programme agenda
Built for the decisions no textbook prepares you for
I.Innovation under uncertainty
- Treating innovation as an iterative process
- Effective product portfolio design
- Tools and techniques for strategic product decisions
II.Marketing strategy and the mix
- Building an effective marketing strategy
- The new marketing mix and its tools
- The 3C framework in practice
- Marketing communications and promotion
III.Go to market
- A practical go-to-market strategy for a new product
- Defining and implementing the new product marketing plan
- Omni-channel and digital marketing strategy
IV.Revenue and reputation
- Working the marketing mix to increase revenue
- Monitoring social media to protect brand reputation
- Rules of engagement for online sales and marketing
- Managing customer satisfaction and loyalty
Frequently asked
What frameworks does the innovation and product management masterclass use?
Participants work with the 3C framework, the new marketing mix, omni-channel strategy and a practical go-to-market plan for a new product. Innovation is treated as an iterative process rather than a lottery, with tools and techniques for strategic product portfolio decisions and the sales and marketing machinery that turns a good product into revenue.
Who should attend this course?
Sales teams across retail and SME, business development team members, customer relationship and public relations professionals, and team leaders, supervisors and distribution managers. The programme covers the full arc from product decision to marketing plan to managed customer relationship, including social media monitoring to protect brand reputation.
Can the masterclass run in-house, and in which languages?
Yes — BIZENIUS delivers the masterclass in English and French, and an in-house edition can be tailored to your product portfolio, channels and market. Sessions run on a rolling calendar with dates confirmed on request, and fees and quotations are provided on enquiry.
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In their words
Knowledge transfer, emphasised throughout
“We worked with BIZENIUS for our Fresh Graduates Programme — they are simply amazing. Knowledge transfer and practical learning were emphasised throughout.”
Kuwait Investment Authority
From the Mandate Record
Mandate № 10 · East Africa
Winning the adoption war after winning the product war
The best digital bank in its market still had queues at the branch. The product was never the problem.
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Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.