Product Management and Development for Banking Masterclass

The masterclass builds a structured approach to developing new banking products and managing the existing portfolio: the key factors in managing products today, the characteristics that distinguish SME and retail products, effective pricing strategy, the role of brand and strategy in differentiation, a full process for new product development, and the tools for revenue growth that follow from it — including social media as both challenge and opportunity.

Product development managers and product managers in banks, senior marketing managers and heads of marketing, research analysts, and product sales and business development teams. The programme suits institutions where products can be copied within months and growth therefore depends on managing the portfolio deliberately — treating customers and stakeholders as partners in growth rather than as an afterthought.

Yes. Effective pricing strategy is one of the masterclass’s core threads, worked across both SME and retail products and anchored in the role brand and business strategy play in differentiation — because a price only holds when the proposition behind it is deliberately positioned. The cohort develops the winning product strategy alongside the pricing that supports it.

Sessions run on a rolling calendar, with dates confirmed on request, and fees and quotations are shared on enquiry. The masterclass is delivered in English and French and, like every BIZENIUS programme, is available in-house — tailored to your institution’s product portfolio, market and growth ambitions.