Sales & Marketing

Commercial craft with the numbers attached — marketing strategy, sales leadership, key accounts and pricing, taught for professionals who answer for revenue rather than activity.

9 programmes

Sales & MarketingHybrid

Brand Management: Building & Defending the Brand

The brand run as an asset — positioning held with discipline, identity governed across every touchpoint, brand health measured honestly and the brand defended in its bad week.

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Sales & MarketingHybrid

Consultative Selling: Winning Complex B2B Deals

Selling where committees decide — diagnosing before proposing, multi-stakeholder deal strategy, value quantified in the buyer’s numbers and proposals that survive scrutiny.

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Sales & MarketingHybrid

Digital Marketing & Marketing Analytics

Digital marketing judged by contribution — channels, content and campaigns run on analytics, attribution treated honestly, and AI used with judgement.

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Quality & Operational ExcellenceHybrid

Service Management Excellence: Designing Services People Keep Choosing

Services run as designed systems — service design, standards and recovery, the measures that matter, and innovation grounded in what customers actually experience.

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Sales & MarketingHybrid

Key Account Management Masterclass

The accounts the business cannot afford to lose — account strategy, relationship architecture, growth planning and the defence against the day a competitor calls.

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Sales & MarketingHybrid

Leading High-Performance Sales Teams

The sales leader’s craft — pipeline discipline, coaching that changes numbers, fair targets and the culture that keeps good sellers.

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Strategy & TransformationHybrid

Mastering Innovation and Product Management with Sales & Marketing Masterclass

Innovation treated as an iterative process, not a lottery — product portfolio strategy, go-to-market discipline and the marketing mix that grows revenue.

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Sales & MarketingHybrid

Pricing Strategy & Revenue Management

The most powerful profit lever most companies never manage — value-based pricing, price architecture, discount discipline and the courage to raise.

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Sales & MarketingHybrid

Strategic Marketing Management

Marketing run as strategy — segmentation that changes decisions, positioning with discipline, and a marketing plan the executive committee funds with confidence.

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