Product Management and Development for Banking Masterclass
A structured approach to new product development and portfolio management for banks that need their propositions to out-earn the competition.
Format
Classroom · Live Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
When every bank in the market can copy a product within months, growth belongs to the institutions that manage their portfolio deliberately — and most manage it by habit. This masterclass builds a structured approach to developing new products and managing the existing portfolio: the key factors in managing products today, the characteristics that distinguish SME and retail products, effective pricing strategy, and the role of brand and strategy in differentiation. It treats customers and stakeholders as partners in growth and social media as both a challenge and an opportunity for product managers. The cohort works through a full process for new product development and the tools for revenue growth that follow from it.
What you will do
Who attends
- Product development managers and product managers
- Senior marketing managers and heads of marketing
- Research analysts
- Product sales and business development teams
Programme agenda
Built for the decisions no textbook prepares you for
I.Product management today
- Key factors when managing products today
- The characteristics of SME and retail products
- Managing a portfolio for optimum growth
II.Strategy, brand and pricing
- The key role of brand and strategy
- Effective pricing strategy
- Developing the winning product strategy
III.New product development
- A structured process for new product development
- Embracing new technology to gain the edge
- Customers and stakeholders as partners in growth
IV.Revenue and reach
- Tools for increased revenue growth
- Social media: challenges and opportunities for product managers
- Social media marketing in product management
Frequently asked
Do I need a technical background to attend a technology or AI programme?
No. These programmes are built for the executives who decide, not the engineers who build — no code, no demo-as-strategy. Participants leave able to rank AI use-cases by economics, put governance around model risk, and interrogate a technology proposal in one meeting.
How do the programmes treat AI governance and model risk?
As a named person’s job. The curriculum covers model inventories, validation, human override and the ownership a supervisor would recognise — AI placed where it survives an audit, inside real workflows. Participants draft the governance standard their institution lacks and defend it in a capstone review.
What do the technology programmes cost?
Fees are confirmed in the proposal conversation, because delivery format, location and tailoring change the number. Apply for a seat or request the brochure; the reply — from a senior practitioner within one business day — includes dates, formats and the fee for your case.
Are the programmes available online as well as in the classroom?
Yes. Programmes run in the classroom, as live virtual cohorts, or in hybrid format, in English and French. BIZENIUS delivers from its Dubai and Bangalore offices and on client sites across 45+ countries.
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In their words
Knowledge transfer, emphasised throughout
“We worked with BIZENIUS for our Fresh Graduates Programme — they are simply amazing. Knowledge transfer and practical learning were emphasised throughout.”
Kuwait Investment Authority
From the Mandate Record
Mandate № 10 · East Africa
Winning the adoption war after winning the product war
The best digital bank in its market still had queues at the branch. The product was never the problem.
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Teams from these institutions train with BIZENIUS
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Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.