Accelerating Retail Banking Growth: Digital Sales & AI Marketing for Emerging Markets Masterclass
Digital sales and AI marketing built for emerging-market retail banks — lead generation, conversion and retention that hold their own against fintech competitors.
Format
Classroom · Live Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
Emerging-market retail banks are watching fintechs win customers with a fraction of the branch network and none of the legacy sales habits. Pushing product harder is not the answer; rebuilding the sales and marketing engine around data is. This masterclass takes retail banking teams through value-based selling, integrated digital campaign design and AI-driven engagement — including voice bots and automation for lead generation, conversion and retention — with the regulatory and ROI discipline a bank must keep. The cohort works through the full sales process, live campaign builds and CRM-driven retention plays tuned to emerging-market dynamics.
What you will do
Who attends
- Heads of retail and digital banking
- Heads of strategy, marketing and digital marketing
- Product sales and business development managers
- Payment gateway and channel management leads
- Risk, compliance, operations and technology teams supporting the sales engine
Programme agenda
Built for the decisions no textbook prepares you for
I.The modern retail sales engine
- Sales and marketing strategy for emerging-market retail banking
- Assessing customer financial needs and shaping tailored propositions
- Direct and personal selling techniques across the external sales process
- Value-based selling and the FAB communication structure
II.Digital campaigns that convert
- Designing integrated digital marketing campaigns for acquisition
- Channel selection and conversion-path design
- Regulatory and legislative requirements on sales and marketing
III.AI-driven engagement
- Customer segmentation, targeting and personalisation with data analytics
- Voice bots and automation for lead generation and service
- Retention and lifetime-value strategies through CRM
IV.Performance and ROI
- Cross-sell and upsell plays built on data-driven insight
- Measuring conversion, acquisition cost and campaign ROI
- Building the performance-optimisation routine
Frequently asked
Do I need a technical background to attend a technology or AI programme?
No. These programmes are built for the executives who decide, not the engineers who build — no code, no demo-as-strategy. Participants leave able to rank AI use-cases by economics, put governance around model risk, and interrogate a technology proposal in one meeting.
How do the programmes treat AI governance and model risk?
As a named person’s job. The curriculum covers model inventories, validation, human override and the ownership a supervisor would recognise — AI placed where it survives an audit, inside real workflows. Participants draft the governance standard their institution lacks and defend it in a capstone review.
What do the technology programmes cost?
Fees are confirmed in the proposal conversation, because delivery format, location and tailoring change the number. Apply for a seat or request the brochure; the reply — from a senior practitioner within one business day — includes dates, formats and the fee for your case.
Are the programmes available online as well as in the classroom?
Yes. Programmes run in the classroom, as live virtual cohorts, or in hybrid format, in English and French. BIZENIUS delivers from its Dubai and Bangalore offices and on client sites across 45+ countries.
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In their words
Knowledge transfer, emphasised throughout
“We worked with BIZENIUS for our Fresh Graduates Programme — they are simply amazing. Knowledge transfer and practical learning were emphasised throughout.”
Kuwait Investment Authority
From the Mandate Record
Mandate № 09 · East Africa
Five gaps, five fixes — the data that reset an SME strategy
The most disciplined credit book in the market had to become its most accessible. The data showed exactly how.
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Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.