Advanced Digital Marketing, Product Management & AI, ML and Big Data Masterclass
Digital campaign planning, channel strategy and product management for financial institutions, with AI, machine learning and big data doing the targeting work.
Format
Classroom · Live Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
Most bank marketing teams have the digital tools; far fewer have a disciplined process for planning campaigns, choosing channels and turning aggregated customer data into targeting decisions. This masterclass works through the core mechanics of digital marketing in financial services — the online consumer journey, the role of each digital channel in integrated marketing communication, and how to write a digital marketing plan with clear channel-level objectives — alongside how AI, machine learning and big data personalise the customer experience and reshape product management. The cohort finishes by building a digital transformation strategy for a real financial services business.
What you will do
Who attends
- Heads of strategy and marketing
- Product management and product development leaders
- Digital, mobile and electronic channel managers
- Research analysts and business intelligence officers
- Payment gateway and bancassurance distribution managers
Programme agenda
Built for the decisions no textbook prepares you for
I.Digital marketing foundations
- Digital’s disruption of the traditional marketing mix
- The online consumer journey and effective targeting
- The role of core digital marketing channels
II.Planning the campaign
- Setting objectives channel by channel
- Writing the digital marketing plan
- Optimising your digital assets
- Communications strategy under crisis conditions
III.AI, ML and big data
- How analytics, big data and AI create value in financial institutions
- Personalisation and contextual customer experience
- Proactive strategies for digital marketers in retail banks
IV.Product management and transformation
- New product management and development under changed market conditions
- Post-crisis retail banking recommendations
- Capstone: a digital transformation strategy for a financial services company
Frequently asked
Do I need a technical background to attend a technology or AI programme?
No. These programmes are built for the executives who decide, not the engineers who build — no code, no demo-as-strategy. Participants leave able to rank AI use-cases by economics, put governance around model risk, and interrogate a technology proposal in one meeting.
How do the programmes treat AI governance and model risk?
As a named person’s job. The curriculum covers model inventories, validation, human override and the ownership a supervisor would recognise — AI placed where it survives an audit, inside real workflows. Participants draft the governance standard their institution lacks and defend it in a capstone review.
What do the technology programmes cost?
Fees are confirmed in the proposal conversation, because delivery format, location and tailoring change the number. Apply for a seat or request the brochure; the reply — from a senior practitioner within one business day — includes dates, formats and the fee for your case.
Are the programmes available online as well as in the classroom?
Yes. Programmes run in the classroom, as live virtual cohorts, or in hybrid format, in English and French. BIZENIUS delivers from its Dubai and Bangalore offices and on client sites across 45+ countries.
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In their words
Knowledge transfer, emphasised throughout
“We worked with BIZENIUS for our Fresh Graduates Programme — they are simply amazing. Knowledge transfer and practical learning were emphasised throughout.”
Kuwait Investment Authority
From the Mandate Record
Mandate № 10 · East Africa
Winning the adoption war after winning the product war
The best digital bank in its market still had queues at the branch. The product was never the problem.
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Teams from these institutions train with BIZENIUS
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Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.