Digital Product Development & AI-Powered Marketing Masterclass
Digital product management with AI-powered marketing — pricing, distribution, CRM strategy and a step-by-step route to AI in your next campaign.
Format
Classroom · Live Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
In a financial services market this competitive, undifferentiated products priced by habit lose to propositions built for new digital markets — and marketing that ignores AI now competes with marketing that does not. This hands-on masterclass covers the key mechanics of digital product management and development: pricing strategy and controls, digital tools for developing, distributing and selling products, and the difference between multi-channel and omni-channel done properly. The AI-powered marketing strand moves from definitions and use cases to a step-by-step method for integrating AI into your next campaign. The cohort works through a CRM and information-based marketing strategy and an AI action plan for their own marketing effort.
What you will do
Who attends
- Heads of product development, innovation and portfolio management
- Marketing, channel and retail strategy leaders
- Heads of digital financial services, channels and alternative channels
- Group heads of digital marketing and business development managers
- Retail bankers in sales and service
Programme agenda
Built for the decisions no textbook prepares you for
I.Digital product development
- The impact of digital on customer behaviours
- Digital tools for developing innovative new products
- A process for product development and management
II.Pricing and distribution
- Effective pricing strategy and pricing controls
- Digital tools for setting the right prices
- Digital tools for distributing products effectively
- Multi-channel versus omni-channel
III.AI-powered marketing
- AI definitions, benefits and marketing use cases
- A step-by-step guide to integrating AI into a campaign
- Digital tools for persuading customers to buy
IV.CRM, value and the plan
- CRM and information-based marketing strategy
- Increasing customer lifetime value through digital experiences
- Case studies, technology innovations and digital banking trends
- Your AI marketing action plan
Frequently asked
Do I need a technical background to attend a technology or AI programme?
No. These programmes are built for the executives who decide, not the engineers who build — no code, no demo-as-strategy. Participants leave able to rank AI use-cases by economics, put governance around model risk, and interrogate a technology proposal in one meeting.
How do the programmes treat AI governance and model risk?
As a named person’s job. The curriculum covers model inventories, validation, human override and the ownership a supervisor would recognise — AI placed where it survives an audit, inside real workflows. Participants draft the governance standard their institution lacks and defend it in a capstone review.
What do the technology programmes cost?
Fees are confirmed in the proposal conversation, because delivery format, location and tailoring change the number. Apply for a seat or request the brochure; the reply — from a senior practitioner within one business day — includes dates, formats and the fee for your case.
Are the programmes available online as well as in the classroom?
Yes. Programmes run in the classroom, as live virtual cohorts, or in hybrid format, in English and French. BIZENIUS delivers from its Dubai and Bangalore offices and on client sites across 45+ countries.
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In their words
Knowledge transfer, emphasised throughout
“We worked with BIZENIUS for our Fresh Graduates Programme — they are simply amazing. Knowledge transfer and practical learning were emphasised throughout.”
Kuwait Investment Authority
From the Mandate Record
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Five gaps, five fixes — the data that reset an SME strategy
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Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.