Big Data for Managers
A 360-degree view of Big Data business intelligence in telecom — Hadoop, churn analytics, fraud detection and where CSPs actually make money from data.
Format
Classroom · Live Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
Communications service providers are investing heavily in Big Data business intelligence, but the decision-makers signing those cheques rarely get a full view of what the investment can return. This programme gives managers that 360-degree view, in telco terms throughout: the 4Vs — volume, velocity, variety and veracity — as they appear in telecom data generation, extraction and management; the Hadoop ecosystem, including Hive, Pig and SPARC, and when each tool earns its place; and the analytics families — insight, visualisation and predictive. The cohort works through the use cases that pay: customer churn reduction, network and service failure analytics from meta-data and IPDR, fraud and wastage detection, and target marketing from sales data.
What you will do
Who attends
- Network operations, financial, CRM and senior IT managers in the telco CIO office
- Marketing and sales managers
- Distribution heads
- Business analysts in telecom
- CFO-office managers and analysts
Programme agenda
Built for the decisions no textbook prepares you for
I.Big Data in telco terms
- The 4Vs: volume, velocity, variety and veracity
- Data generation, extraction and management in telecom
- How Big Data analytics differs from legacy data analytics
II.The toolchain
- The Hadoop ecosystem: Hive, Pig and SPARC
- Integrated Hadoop dashboards for business analysis
- Insight, visualisation and predictive analytics for telco
III.Use cases that pay
- Customer churn analytics — case studies
- Network and service failure analytics from meta-data and IPDR
- Financial analysis: fraud, wastage and ROI estimation
- Customer acquisition: target marketing, segmentation, cross-sale
IV.Making it real
- The Big Data analytics product landscape for telco
- Where each product fits in the telco analytics space
- A step-by-step approach to introducing Big Data BI
Frequently asked
What does the telecom curriculum cover?
The commercial and leadership side of the operator business: telecom strategy, digital leadership, branding and customer engagement, customer focus, business analytics and big data for managers, and negotiation for technology deals. Participants leave able to build a segment strategy, read their own customer data critically, and close the deals that data supports.
Are the programmes aimed at commercial or technical teams?
Commercial and leadership teams first — strategy, marketing, customer experience and analytics leaders in operators moving beyond connectivity revenue. No network-engineering background is required; the programmes work on the decisions those teams own, not the equipment.
In which languages and formats do telecom programmes run?
English and French, delivered in the classroom, as live virtual cohorts or in hybrid format. Any programme can also run in-house for a single operator, tailored to its market and competitive position.
How do we apply for a telecom programme?
Apply for a seat or request the brochure from the programme page. A senior practitioner — the same kind of person who teaches — replies within one business day with the brochure, the dates, and the fee for your format. BIZENIUS takes no online payments; everything runs through that conversation.
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Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.