Marketing in a Digital World Masterclass
A hands-on digital marketing course — strategy, PPC and mobile campaigns, analytics and CRM — for teams who must show revenue from every online channel.
Format
Classroom · Live Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
Digital marketing budgets grow faster than the discipline to justify them — traffic without conversion, campaigns without measurement, spend without a defensible return. This practical, hands-on masterclass covers the aspects of digital marketing that move revenue: integrating digital into your marketing strategy and business goals, driving new visitor traffic while lifting conversion rates, and building targeted PPC and mobile campaigns you create and manage yourself. It suits every level of marketing and business experience, and treats measurement as the point rather than the afterthought. The cohort works through multi-channel marketing concepts, CRM and information-based marketing strategy, current digital tools, and presenting the return on digital investment in a justifiable format.
What you will do
Who attends
- Senior management setting the marketing agenda
- Marketing and business development managers
- Marketing executives and small business owners
- IT managers supporting the marketing stack
Programme agenda
Built for the decisions no textbook prepares you for
I.Digital in the marketing strategy
- Digital marketing as a component of strategy and business goals
- Core concepts of multi-channel marketing
- Maximising the performance of online marketing investments
II.Campaigns and channels
- Creating and managing online advertising campaigns
- Targeted PPC and mobile marketing
- Working with current digital tools, quantitative and qualitative
III.Measurement and optimisation
- Analysing visitor traffic and conversion rates
- Optimising customer retention from the data
- Presenting digital ROI in a justifiable format
IV.CRM and multi-channel
- Designing a CRM and information-based marketing strategy
- Engaging customers across channels
- Building the strategy to organisational goals
Frequently asked
Are these programmes suitable for board members?
They are designed for them. The governance curriculum addresses the duties directors personally carry — risk-committee oversight, ESG accountability, the questions to put to management. Participants leave able to interrogate a board pack, structure committee work, and document the oversight a regulator expects to see.
What makes the strategy programmes different from conventional corporate training?
Faculty are senior practitioners who have carried the decisions themselves — never career presenters. Strategy is worked as decisions with owners and consequences, not frameworks on slides: participants build positions on their own institution’s questions and defend them in front of the room.
Where can I find the programme fee?
BIZENIUS does not publish a rate card. Request the brochure or apply for a seat, and a senior practitioner replies within one business day with the brochure and a fee shaped to your format, location and any tailoring.
What formats do governance programmes run in?
Classroom, live virtual and hybrid, in English and French. Boards frequently commission private in-house sessions, tailored to their own charter, committee structure and regulatory context.
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In their words
Knowledge transfer, emphasised throughout
“We worked with BIZENIUS for our Fresh Graduates Programme — they are simply amazing. Knowledge transfer and practical learning were emphasised throughout.”
Kuwait Investment Authority
The Capability Arc™
Fix it · Advisory
Advisory & Consultancy
A senior bench across risk, treasury and regulation.
Learning is one point on the Capability Arc. Many institutions pair this programme with the advisory engagement — and automate what the framework demands.
Teams from these institutions train with BIZENIUS
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Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.