New Product Innovation, Development and Marketing Strategies Masterclass
A market-driven new product development process — innovation audit, idea screening, concept development and launch planning that cut cost, time to market and early failures.
Format
Classroom · Live Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
Most new products fail before launch day — not for lack of ideas, but because the organisation has no disciplined process for turning them into offerings customers value. This programme covers the major topics in developing and implementing a market-driven approach to innovation, with the frameworks, tools and perspectives to create or improve your own NPD process and position the firm for strategic advantage. The cohort works through an innovation audit across five critical success factors — strategy, learning, linkages, organisation and process — then designs a generic NPD process and applies idea generation, screening and concept development techniques, through business analysis and launch planning, to the issues in their own organisation.
What you will do
Who attends
- Heads of product, innovation and R&D
- Marketing and strategy leaders
- Managers responsible for the new product development process
Programme agenda
Built for the decisions no textbook prepares you for
I.Market-driven innovation
- Principles and benefits of good innovation management
- A market-driven approach to innovation
- Positioning the firm for strategic advantage
II.The NPD process
- Designing a generic NPD process
- The innovation audit: strategy, learning, linkages, organisation, process
- Frameworks and industry-tested problem-solving tools
III.From idea to launch
- Idea generation, screening and concept development
- Business analysis, product development and launch planning
- Designing offerings that deliver customer value
IV.Speed, cost and quality
- Reducing development costs across products, services and processes
- Shortening development times and time to market
- Lessening early-life failures and increasing quality
Frequently asked
Are these programmes suitable for board members?
They are designed for them. The governance curriculum addresses the duties directors personally carry — risk-committee oversight, ESG accountability, the questions to put to management. Participants leave able to interrogate a board pack, structure committee work, and document the oversight a regulator expects to see.
What makes the strategy programmes different from conventional corporate training?
Faculty are senior practitioners who have carried the decisions themselves — never career presenters. Strategy is worked as decisions with owners and consequences, not frameworks on slides: participants build positions on their own institution’s questions and defend them in front of the room.
Where can I find the programme fee?
BIZENIUS does not publish a rate card. Request the brochure or apply for a seat, and a senior practitioner replies within one business day with the brochure and a fee shaped to your format, location and any tailoring.
What formats do governance programmes run in?
Classroom, live virtual and hybrid, in English and French. Boards frequently commission private in-house sessions, tailored to their own charter, committee structure and regulatory context.
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In their words
Knowledge transfer, emphasised throughout
“We worked with BIZENIUS for our Fresh Graduates Programme — they are simply amazing. Knowledge transfer and practical learning were emphasised throughout.”
Kuwait Investment Authority
The Capability Arc™
Fix it · Advisory
Advisory & Consultancy
A senior bench across risk, treasury and regulation.
Learning is one point on the Capability Arc. Many institutions pair this programme with the advisory engagement — and automate what the framework demands.
Teams from these institutions train with BIZENIUS
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Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.