Exploring Digital Banking Innovations & Transformation Masterclass
Anywhere-and-anytime banking is now the baseline — the products, channels and marketing plan a bank needs to compete on the customer’s phone.
Format
Classroom · Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
Customers now expect their bank to be wherever they are — “anywhere and anytime banking” is the baseline, not the differentiator, and innovations such as WhatsApp Banking, riding a platform with more than two billion users, show how fast the channel map redraws itself. This masterclass surveys the digital banking product set and then gets practical about competing on it: how digital marketing has disrupted the traditional marketing mix, how the online consumer journey works and where to intercept it, and how to set objectives for each digital channel inside a written marketing plan. The cohort works through where analytics, big data and AI create value in financial institutions, and how selected machine learning applications combine into a working AI ecosystem.
What you will do
Who attends
- Strategy and marketing heads, and managers in digital marketing
- Payment gateway and channel management leaders
- Product sales, business development and research managers
- Risk and compliance managers, operations and technology teams
- Retail banking, digital banking, IT and bancassurance leads
Programme agenda
Built for the decisions no textbook prepares you for
I.The digital banking landscape
- From computerised records to anywhere-and-anytime banking
- The digital banking product set
- WhatsApp Banking and conversational channels
II.Digital marketing disruption
- How digital disrupts the traditional marketing mix
- The online consumer journey and effective targeting
- The core digital marketing channels and their roles
- Communications and marketing message strategy
III.Planning and execution
- Setting objectives channel by channel
- Writing the digital marketing plan
- Optimising your digital assets
- Building technology into business strategy
IV.Data, AI and resilience
- Where analytics, big data and AI create value in financial institutions
- A dynamic AI ecosystem from selected machine learning applications
- New product management and development under market stress
- Proactive strategies for digital marketers in retail banks
Frequently asked
Which digital banking innovations does the masterclass explore?
It surveys the digital banking product set from computerised records through to anywhere-and-anytime banking, including conversational channels such as WhatsApp Banking — riding a platform with more than two billion users. It then examines where analytics, big data and AI create value in financial institutions, and how selected machine learning applications combine into a working AI ecosystem.
Does the course cover digital marketing as well as products?
Yes — that is its practical half. Participants work through how digital marketing has disrupted the traditional marketing mix, how the online consumer journey works and where to intercept it, and how to set objectives for each digital channel inside a written marketing plan, with their digital assets optimised to support it.
How is the masterclass delivered, and what does it cost?
Sessions run on a rolling calendar, with dates confirmed on request, and fees and quotations are provided on enquiry. BIZENIUS delivers the programme in English and French, and an in-house edition can be tailored to your bank’s product set, channels and marketing organisation.
Who teaches this
Practitioners, not presenters.
Led by practitioners who hold, or have held, the seats this programme prepares you for: group treasurers and heads of asset–liability management, chief risk officers, heads of credit and capital management, and former central-bank supervisors who examined the very frameworks they now teach. Between cohorts the same people advise banks on those frameworks, so what you learn is what is being defended in front of boards and regulators today.
What the bench brings
- Commercial and corporate banking process design
- SME banking: organisation, products and credit
- Digital and agency banking, channels and payments
- Product development and financial marketing
- Digital and business strategy
- Enterprise-wide transformation programmes
Where they have practised
Current and former practitioners — people who hold the seat today alongside those who have held it.
Sectors: Banking & financial services · Technology & fintech · Professional services · Insurance
Regions: Africa · the Middle East · Europe · Asia · the Americas
How they teach
- Live case studies from real institutions
- Worked exercises on realistic bank data
- Regulator-style challenge sessions
- Group problem-solving on realistic institutional cases
- Knowledge checks and a personal action plan
Cohorts are kept small so every exercise is worked on the participants’ own situations — in person or live virtual.
The faculty profile for your cohort is sent with the full agenda and the next dates when you enquire.Request brochure →
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In their words
Knowledge transfer, emphasised throughout
“We worked with BIZENIUS for our Fresh Graduates Programme — they are simply amazing. Knowledge transfer and practical learning were emphasised throughout.”
Kuwait Investment Authority
From the Mandate Record
Mandate № 10 · East Africa
Winning the adoption war after winning the product war
The best digital bank in its market still had queues at the branch. The product was never the problem.
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Teams from these institutions train with BIZENIUS
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Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.