Exploring Digital Banking Innovations & Transformation Masterclass
Anywhere-and-anytime banking is now the baseline — the products, channels and marketing plan a bank needs to compete on the customer’s phone.
Format
Classroom · Live Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
Customers now expect their bank to be wherever they are — “anywhere and anytime banking” is the baseline, not the differentiator, and innovations such as WhatsApp Banking, riding a platform with more than two billion users, show how fast the channel map redraws itself. This masterclass surveys the digital banking product set and then gets practical about competing on it: how digital marketing has disrupted the traditional marketing mix, how the online consumer journey works and where to intercept it, and how to set objectives for each digital channel inside a written marketing plan. The cohort works through where analytics, big data and AI create value in financial institutions, and how selected machine learning applications combine into a working AI ecosystem.
What you will do
Who attends
- Strategy and marketing heads, and managers in digital marketing
- Payment gateway and channel management leaders
- Product sales, business development and research managers
- Risk and compliance managers, operations and technology teams
- Retail banking, digital banking, IT and bancassurance leads
Programme agenda
Built for the decisions no textbook prepares you for
I.The digital banking landscape
- From computerised records to anywhere-and-anytime banking
- The digital banking product set
- WhatsApp Banking and conversational channels
II.Digital marketing disruption
- How digital disrupts the traditional marketing mix
- The online consumer journey and effective targeting
- The core digital marketing channels and their roles
- Communications and marketing message strategy
III.Planning and execution
- Setting objectives channel by channel
- Writing the digital marketing plan
- Optimising your digital assets
- Building technology into business strategy
IV.Data, AI and resilience
- Where analytics, big data and AI create value in financial institutions
- A dynamic AI ecosystem from selected machine learning applications
- New product management and development under market stress
- Proactive strategies for digital marketers in retail banks
Frequently asked
Do I need a technical background to attend a technology or AI programme?
No. These programmes are built for the executives who decide, not the engineers who build — no code, no demo-as-strategy. Participants leave able to rank AI use-cases by economics, put governance around model risk, and interrogate a technology proposal in one meeting.
How do the programmes treat AI governance and model risk?
As a named person’s job. The curriculum covers model inventories, validation, human override and the ownership a supervisor would recognise — AI placed where it survives an audit, inside real workflows. Participants draft the governance standard their institution lacks and defend it in a capstone review.
What do the technology programmes cost?
Fees are confirmed in the proposal conversation, because delivery format, location and tailoring change the number. Apply for a seat or request the brochure; the reply — from a senior practitioner within one business day — includes dates, formats and the fee for your case.
Are the programmes available online as well as in the classroom?
Yes. Programmes run in the classroom, as live virtual cohorts, or in hybrid format, in English and French. BIZENIUS delivers from its Dubai and Bangalore offices and on client sites across 45+ countries.
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In their words
Knowledge transfer, emphasised throughout
“We worked with BIZENIUS for our Fresh Graduates Programme — they are simply amazing. Knowledge transfer and practical learning were emphasised throughout.”
Kuwait Investment Authority
From the Mandate Record
Mandate № 10 · East Africa
Winning the adoption war after winning the product war
The best digital bank in its market still had queues at the branch. The product was never the problem.
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Teams from these institutions train with BIZENIUS
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Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.