Product Development, Digital Strategies, and AI-Powered Marketing Masterclass
The full product lifecycle plus AI-driven marketing — agile, design thinking and data analysis for teams building products that earn their launch.
Format
Classroom · Live Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
AI has changed marketing at its root: the ability to process vast amounts of data quickly gives marketers insight into consumer behaviour, preferences and trends that older methods never reached — but only if the product behind the campaign deserves it. This masterclass covers the full arc from product to promotion: the product development lifecycle from ideation to market launch, agile and design thinking for building customer-centric products, digital transformation strategies for marketing, and AI-driven techniques for turning data into targeting. The cohort works through the online consumer journey, the core digital channels, the written digital marketing plan, and where analytics, big data and AI create value in financial institutions.
What you will do
Who attends
- Strategy and marketing heads, and managers in digital marketing
- Payment gateway and channel management leaders
- Product sales, business development and research managers
- Risk and compliance managers, operations and technology teams
- Retail banking, digital banking, IT and bancassurance leads
Programme agenda
Built for the decisions no textbook prepares you for
I.The product lifecycle
- From ideation to market launch
- Agile and design thinking in product development
- Building customer-centric products
- The product set in digital banking
II.Digital marketing, disrupted
- Digital marketing and the traditional marketing mix
- The online consumer journey and effective targeting
- The core digital marketing channels
- Communications and marketing message strategy
III.AI-powered marketing
- AI-driven data analysis of consumer behaviour and trends
- Advanced digital marketing strategies for modern consumers
- Where analytics, big data and AI create value in financial institutions
IV.Strategy and execution
- Writing the digital marketing plan
- Actionable digital transformation strategies for marketing
- Optimising your digital assets
- Proactive strategies for retail bank marketers under stress
Frequently asked
Do I need a technical background to attend a technology or AI programme?
No. These programmes are built for the executives who decide, not the engineers who build — no code, no demo-as-strategy. Participants leave able to rank AI use-cases by economics, put governance around model risk, and interrogate a technology proposal in one meeting.
How do the programmes treat AI governance and model risk?
As a named person’s job. The curriculum covers model inventories, validation, human override and the ownership a supervisor would recognise — AI placed where it survives an audit, inside real workflows. Participants draft the governance standard their institution lacks and defend it in a capstone review.
What do the technology programmes cost?
Fees are confirmed in the proposal conversation, because delivery format, location and tailoring change the number. Apply for a seat or request the brochure; the reply — from a senior practitioner within one business day — includes dates, formats and the fee for your case.
Are the programmes available online as well as in the classroom?
Yes. Programmes run in the classroom, as live virtual cohorts, or in hybrid format, in English and French. BIZENIUS delivers from its Dubai and Bangalore offices and on client sites across 45+ countries.
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In their words
Knowledge transfer, emphasised throughout
“We worked with BIZENIUS for our Fresh Graduates Programme — they are simply amazing. Knowledge transfer and practical learning were emphasised throughout.”
Kuwait Investment Authority
From the Mandate Record
Mandate № 10 · East Africa
Winning the adoption war after winning the product war
The best digital bank in its market still had queues at the branch. The product was never the problem.
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Teams from these institutions train with BIZENIUS
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Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.