Product Development & Marketing in a Digital World Masterclass
Products built for digital markets and the tools that price, distribute and sell them — hands-on marketing for financial services teams under competitive pressure.
Format
Classroom · Live Virtual
Upcoming sessions
Pick a session to applyADMISSIONS OPENThe programme
In a financial services market this competitive, an undifferentiated product proposition is a slow leak: growth goes to the institutions that develop new products for new digital markets and price, distribute and promote them with intent. This practical, hands-on programme covers both halves of that job. On the product side: digital tools for developing innovative products, effective pricing strategy and pricing controls, and distribution built for digital channels. On the marketing side: multi-channel versus omni-channel, targeted PPC and mobile campaigns, and a customer relationship management and information-based marketing strategy that lifts customer lifetime value. The cohort works through case studies, current technology innovations and digital banking trends.
What you will do
Who attends
- Product development, innovation and portfolio management leads
- Marketing, channel and retail strategy teams
- Heads of digital financial services, channels and alternative channels
- Business development, virtual banking growth and mobile channel managers
- Heads of automation, client solutions, and business and strategy
Programme agenda
Built for the decisions no textbook prepares you for
I.Products for digital markets
- The impact of digital on customer behaviours
- Digital tools for developing innovative new products
- Retail banking focus after the crisis
II.Pricing and distribution
- Effective pricing strategy and pricing controls
- Digital tools for setting the right prices
- Digital tools for distributing your products
- Multi-channel versus omni-channel
III.Persuasion and campaigns
- Digital tools for persuading customers to buy
- Targeted PPC and mobile marketing campaigns
- Core concepts of multi-channel and digital marketing strategy
IV.Relationships and lifetime value
- CRM and information-based marketing strategy
- Increasing customer lifetime value through digital experience
- Case studies, technology innovations and digital banking trends
- Digital marketing as a component of business goals
Frequently asked
Do I need a technical background to attend a technology or AI programme?
No. These programmes are built for the executives who decide, not the engineers who build — no code, no demo-as-strategy. Participants leave able to rank AI use-cases by economics, put governance around model risk, and interrogate a technology proposal in one meeting.
How do the programmes treat AI governance and model risk?
As a named person’s job. The curriculum covers model inventories, validation, human override and the ownership a supervisor would recognise — AI placed where it survives an audit, inside real workflows. Participants draft the governance standard their institution lacks and defend it in a capstone review.
What do the technology programmes cost?
Fees are confirmed in the proposal conversation, because delivery format, location and tailoring change the number. Apply for a seat or request the brochure; the reply — from a senior practitioner within one business day — includes dates, formats and the fee for your case.
Are the programmes available online as well as in the classroom?
Yes. Programmes run in the classroom, as live virtual cohorts, or in hybrid format, in English and French. BIZENIUS delivers from its Dubai and Bangalore offices and on client sites across 45+ countries.
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In their words
Knowledge transfer, emphasised throughout
“We worked with BIZENIUS for our Fresh Graduates Programme — they are simply amazing. Knowledge transfer and practical learning were emphasised throughout.”
Kuwait Investment Authority
From the Mandate Record
Mandate № 10 · East Africa
Winning the adoption war after winning the product war
The best digital bank in its market still had queues at the branch. The product was never the problem.
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Teams from these institutions train with BIZENIUS
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Take the brochure with you.
One request — the full agenda, the faculty and the next cohort dates, sent personally by the admissions team.